Which minimum license is necessary for access to Advanced Outbound Campaigns in Genesys Cloud?

To access Advanced Outbound Campaigns in Genesys Cloud, the necessary license is Genesys Cloud CX 2. This license includes additional features and functionalities that support outbound campaign management, allowing organizations to effectively manage and optimize their outbound efforts. Advanced Outbound Campaigns are designed for businesses that require sophisticated strategies for reaching out to customers, and the features provided under CX 2 cater specifically to those needs.

Having the appropriate license ensures that users have access to not just the basic functionalities, but also the enhanced capabilities such as campaign scheduling, targeting, and detailed reporting that are essential for executing advanced outbound strategies. As users progress to higher license tiers, they typically gain access to more advanced tools and services, which directly supports effective customer engagement and campaign outcomes.